Communicating On Television

1. Straight Talk
Time: 3 minutes +/- 30 seconds
Objectives:
  • To effectively present an opinion or viewpoint in a short time.
  • To stimulate giving a presentation as part of a television broadcast.
2. The Talk Show
Time: 10 minutes +/- 30 seconds
Objectives:
  • To understand the dynamics of a television interview or "talk" show.
  • To prepare for the questions that may be asked of you during a television interview program.
  • To present a positive image on the television camera.
  • To appear as a guest on a simulated television talk show.
3. When You`re the Host
Time: 10 minutes +/- 30 seconds
Objectives:
  • To conduct a successful television interview.
  • To understand the dynamics of a successful television interview or "talk" show.
  • To prepare questions to ask during the interview program.
  • To present a positive, confident image on the television camera.

4. The Press Conference

Time: 4-6 minutes, plus 8-10 minutes (Q&A)
Objectives:
  • To understand the nature of a television press conference.
  • To prepare for an adversary confrontation on a controversial or sensitive issue.
  • To employ appropriate preparation methods and strategies for communicating your organization`s viewpoint.
  • To present and maintain a positive image on television.

5. Training On Television

Time: 5-7 minutes, plus 5-7 minutes for video playback
Objectives:
  • To learn how to develop and present an effective training program on television.
  • To receive personal feedback through the videotaping of your presentation.

Note: For some speech projects, the presentation time may also include additional segments for such activities as question-and-answer periods, depending on the project.