How effectively has your organization incorporated the needs and desires of your customers into the everyday running of your business?
How often do senior managers of your company meet with customers?
Do you feel that your organization gets sufficient feedback directly from your customers? How could you learn more about your customers' specific needs and desires as they relate to your product or service?
Is your organization's product-development model built around the customer? If not, think about how you can involve the customer earlier on in the development model.
What does your organization do to ensure that the technical teams (e.g., engineers, scientists, computer scientists) better understand the needs of the customers? Do they participate in the product-development process?
Has not involving the customer in your strategic planning and/or product development led to product failures? Could those blunders been avoided?
What are you doing to learn more about potential customers? How can increased customer knowledge turn potential customers into actual customers?