The style of leadership messages varies according to their purpose. Here are some examples:
Our challenge is to complete this project by year's end. When the project is complete, we will have the exciting new product our customers have been asking for. This product will enable them to work more efficiently, and it will enable us to grow our business profitably.
The challenges in the market dictate that we do things differently—internally in the way we operate and externally in the way we serve our customers. The changes we are calling for will not be easy, but they will be necessary. Yet we must learn to embrace change. Instead of viewing change as something to be feared, we must leverage its power and capitalize on the new opportunities it will bring us.
The days ahead will call for critical thinking and timely action. We need all of us to pull together as a team. I am asking each of you for your support as we go forward together in our quest to create a better future for us and for future generations.
I view my leadership role as one of supporting our team. I expect everyone on our team to support our collective objectives and work cooperatively with one another. I expect people on our team to think and problem-solve for themselves. When you encounter obstacles that you cannot resolve, I expect you to bring them to my attention. If you stonewall and hide problems, you will be asked to leave the project.
Your enthusiasm for this job is admirable. I would like to make a few suggestions for ways in which you might improve your performance.
You have done an outstanding job on this project. I want you to know how important your contributions are to our team. Bravo. Well done!
You can probably think of many more examples yourself. These are just for starters. The importance of leadership communications is the seminal role it plays in enabling the leader to succeed.