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Westside Toastmasters is located in Los Angeles and Santa Monica, California

Who and Why Lead to What

Knowing who you are as a leadership communicator and why you are speaking will make the next step—determining what you will say—that much easier. It is often tempting to skip these first steps, but that is a mistake that could lead you to overlook the needs of the audience as well as important attributes of your message.

So, whether you are the expert explaining an issue or a transformer selling change, you need to know who you are and why you are there if you expect people to believe what you have to say.


Table of Contents, Communication Secrets Resources Page Previous Section, Communication Secrets Next Section, Communication Secrets