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Westside Toastmasters is located in Los Angeles and Santa Monica, California

Creating the Leadership Message

Now we're getting to the filling. What do you want people to remember? Is it fluffy and light? Chewy and rich? Nutty and scrumptious? You as the presenter need to make certain that your message is clear and unambiguous.

Here are some examples of leadership messages.

Each of these messages is short and to the point. There is no ambiguity. The intent is clear. That is what you want to strive for when you create your message. You can also regard such a statement as the thesis, or the why, of the message. It contains why you are speaking and what you will say. The greater the clarity of your message, the greater the chance that it will be remembered. How can you create your message? The methods are as varied as the shades of color in a rainbow.

A word of warning: Do not feel that the audience must like your message. For example, if you are a union steward and you want to describe what the union will request from management, chances are that the membership will listen and will like what you have to say. You are their representative, after all. By contrast, if you are in management and your task is to present the company's side of the issues, you can be certain that much of what you are saying will be met with skepticism.


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