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Leadership Communication Strategies

Once you know the issues facing an organization, you can plan your communication strategies. Communication strategies should echo the vision, mission, and business strategies of the organization. They should be telling people where the organization is headed, how it will get there, and what people need to do to make certain they are in alignment with the organization. The communication strategies are designed to

The other part of the leadership communications equation is giving people reasons to want to embrace the strategy. You develop your messages as reasons for people to support the strategy. Keep in mind that there is a natural overlap between purpose (as described in Chapter 1) and strategy; in some cases they are one and the same. Strategies and supporting messages echo one another to support organizational goals.


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