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Westside Toastmasters is located in Los Angeles and Santa Monica, California

Reaching the Right Audience

The content and delivery of the leadership message are dependent upon the audience's needs and expectations. Just as advertisers target their messages to specific demographic groups, e.g., young males 18 to 24 or women 21 to 48, leaders can target theirs to specific interest groups, e.g., managers, employees, customers, or suppliers. The heart of the message will remain consistent, but the point of view may differ. For example, a message to employees about a new product launch will describe both the product and the support the employees must deliver to the customers. A product launch message to a customer will concentrate on features and benefits and describe the support the customer will receive.

In shaping the message, consider these points:


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