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Westside Toastmasters is located in Los Angeles and Santa Monica, California

Making the Message Resonate

When it comes to ensuring that a message is seen and heard by the right people, leaders can learn from public relations professionals. In his book Feeding the Media Beast, Mark Mathis identifies a number of techniques that individuals or organizations that are seeking publicity employ to get noticed by the media. Three salient elements of raising awareness are relevant to leadership communications: difference, emotion, and simplicity.[3] Let's take them one by one.

[3]Mark Mathis, Feeding the Media Beast: An Easy Recipe for Great Publicity, pp. 29-87.

[4]Eric Felten Books, "How to Be Your Own PR Flack,"


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