Table of Contents, Communication Secrets Resources Page
Previous Section, Communication Secrets Next Section, Communication Secrets

Westside Toastmasters is located in Los Angeles and Santa Monica, California

Marketing the Message

Advertisers also know how to make certain that a message resonates. Their job is to create awareness and provide a stimulus for action. Here are some things to consider (see Figure 4-2):

[5]Pat Williams with Michael Weinreb, Marketing Your Dreams: Business and Life Lessons from Bill Veeck, Baseball's Marketing Genius, pp. 195-197.


Table of Contents, Communication Secrets Resources Page
Previous Section, Communication Secrets Next Section, Communication Secrets