Once the message has been developed, it is up to the leader to disseminate it through words and actions. The ultimate test of the leadership points is the ability to deliver the leadership message with frequency, constancy, and conviction.
The chapters in Part II will help you amplify your message from concept to delivery and follow-through, chiefly by connecting with an individual or group through oral communications. The ability to stand and deliver either one-on-one or one-to-one thousand is the ultimate test of a leadership communicator. When communications is done correctly, people will be inspired to follow, and in the process will achieve inspired results for themselves, for the leader, and for the organization.