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Overcome Objections within the Presentation

Facing a tough audience is not easy. But let's face it, sometimes it must be done. Management must talk to unions. Politicians must face voters. School boards must face parents. And so on. Not everyone wants to hear everything that you as a presenter have to say. Anticipating objections is part of the presentation process. If you follow the Toulmin argument process, you can formulate your rebuttals using the claim-reason-warrant methodology (see Chapter 6). With that in mind, here are some tips you can use to prepare yourself for those tough situations (see Figure 7-1).


Overcoming Objections within the Presentation

Figure 7-1:  Overcoming Objections within the Presentation

The good news is that when you can overcome objections within your presentation, very often you will win the audience over to your side and it will be receptive to your message now and in the future.


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