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Echo the Message in Future Communications

Keep the lines of communication open. You have spent a good deal of time preparing for your presentation. You should get something in return for your investment. Position yourself as an expert and strive to reappear periodically. This is a good tactic for sales presenters, but it is also useful for anyone who believes in what she or he does and wants to communicate a point of view. Shelly Lazarus has positioned herself as an eloquent spokesperson for the advertising industry as well as for the role of women in senior management. She speaks frequently to the media and to public audiences about her views, and as a result she has established herself as a credible source. In addition, she serves as a positive role model for the people in her organization as someone who lives by the values she espouses.


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