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Appendix A: Putting It All Together

Parts I, II, and III demonstrate how to develop, deliver, and sustain the leadership message through words and actions. This section adds some ideas for implementation: as a leader, as a speaker, and as a communications planner. It includes

Summary Notes

Use the information contained in this appendix and throughout the book to improve your effectiveness as a communicator and as a leader.

In the modern world of business it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.

David Ogilvy
Louis E. Boone Quotable Business (New York: Random House, 1992), p. 156 [David Ogilvy].


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