Table of Contents, Communication Secrets Resources Page Previous Section, Communication Secrets Next Section, Communication Secrets

Westside Toastmasters is located in Los Angeles and Santa Monica, California

Why Leaders Communicate

Leadership messages involve specific challenges; very often, they are tactical in nature. The messages may be designed to do one or more of the following:

  • Affirm the organizational vision.

  • Drive transformational initiatives, e.g., change.

  • Issue a call to action.

  • Reinforce organizational capability.

  • Create an environment in which motivation can occur.

  • Promote a product or service (and affirm its link to the organization's vision, mission, and values).


Table of Contents, Communication Secrets Resources Page Previous Section, Communication Secrets Next Section, Communication Secrets