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Why Leaders Communicate

Leadership messages involve specific challenges; very often, they are tactical in nature. The messages may be designed to do one or more of the following:

  • Affirm the organizational vision.

  • Drive transformational initiatives, e.g., change.

  • Issue a call to action.

  • Reinforce organizational capability.

  • Create an environment in which motivation can occur.

  • Promote a product or service (and affirm its link to the organization's vision, mission, and values).


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