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Westside Toastmasters is located in Los Angeles and Santa Monica, California

Leadership Communications Action Planner

What is the vision of your organization? (Where are you going?)

What is the mission of your organization? (How will you get there?)

What is the leadership communications goal of your organization? (How will communications support the vision and mission?)

What is the communications climate within your organization? (Are people receptive to messages from their leaders?) Using interviews, focus groups, and surveys, you must discover the following:

What are your leadership communications strategies? (How will you use communications to support organizational aims?)

What are your leadership communications objectives? (What do you want people to know?)

Select and target your audiences appropriately. Looking at the following table, consider the audiences you will select for your next key leadership message.

It is important to use all available channels to communicate key messages. Use this table to help you think of your key stakeholder.

Audience

Organizational

Editorial

Marketing

Web

Hourly employees        
Management employees           
Senior management        
Shareholders        
Media        
Suppliers        
Customers        

Use the following questions to assess the impact of communication:

What is the impact of your leadership communications plan? Measure results according to the following criteria:

Once your leadership communications plan is complete, what benefits will it deliver?

Use the following table as a monthly media planner to develop your next leadership communications initiative.

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