Whether you believe it or not, you are naturally creative; the secret lies in knowing how to tap into your inner creativity. This resource takes the mystery out of the creative process, describing a new way of thinking you can use to produce fresh, practical, money-making ideas guaranteed to revolutionize your firm’s strategies and products and drive its growth.
The following chapters detail proven techniques for producing high-voltage concepts from your right brain, then using your left brain to shape them into useful solutions. This thought-stimulating guide features:
We show you how to bring your natural creativity to the forefront by implementing a step-by-step process for producing exceptional and profitable ideas—whenever, wherever, and “whyever” you need them.
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