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Introduction

Whether you believe it or not, you are naturally creative; the secret lies in knowing how to tap into your inner creativity. This resource takes the mystery out of the creative process, describing a new way of thinking you can use to produce fresh, practical, money-making ideas guaranteed to revolutionize your firm’s strategies and products and drive its growth.

We detail proven techniques for producing high-voltage concepts from your right brain, then using your left brain to shape them into useful solutions. This thought-stimulating guide features:

We show you how to bring your natural creativity to the forefront by implementing a step-by-step process for producing exceptional and profitable ideas - whenever, wherever, and “whyever” you need them.

Describing Creativity

What do you think of creativity? Right now, before we get to the heart of your current beliefs. Consider it a gauge that pinpoints the starting point of your journey.

Write down or draw everything you really believe about creative people. Do you think they're geniuses? Impractical? Inspirational? Weird? Powerful? Wear too much black? Be as detailed as you possibly can, and get it all out!

When you've written everything you can, examine the list carefully. Where did those ideas come from? Are they grounded in your experience? Something you saw online? How attached are you to these beliefs?

You just finished the first of many experimental exercises you'll find in this resource. Please complete each one as you come to it, and don't read any further until you've done so. Each exercise is carefully designed to help you understand new ideas instinctively and emotionally, not just intellectually.


Table of Contents, How To Innovate and Thrive In Business Resources Page
Previous Section, How To Innovate and Thrive In Business Next Section, How To Innovate and Thrive In Business