Table of Contents, How To Innovate and Win Business Resources Page Previous Section, How To Innovate and Win Business Next Section, How To Innovate and Win Business

Adapt To The Consumer

Whether you're looking at women in midlife, boys in adolescence, or anyone else, the thing to remember about potential energy is that it lies within conflicts of consumer desire: The product adapts to the consumer, not the other way around. To truly understand the paradoxes that pull at someone, it's necessary to step further into that person's world, to make the Copernican Shift.


Table of Contents, How To Innovate and Win Business Resources Page Previous Section, How To Innovate and Win Business Next Section, How To Innovate and Win Business