Table of Contents, How To Innovate and Win Business Resources Page Previous Section, How To Innovate and Win Business Next Section, How To Innovate and Win Business

Index

P

Palm Pilot, 100
Paradox, 65, 93-95, 99-100, 103-105
(See also Conflict)
Path through the day, 79-80
Peapod, 11
Personality, 124-126
Point of view:
Copernican Shift in, 108-111, 113-114, 116, 123, 159
fixed versus fluid, 21-23, 37-39
Potential energy, 85-86, 94, 102, 103
Products:
benefit ladder and, 99-100
brands versus, 90
connection with emotional conflict, 102
new-and-improved approach to, 86-89
paradox and, 93-95, 99-100, 103-105
Prototypes, 146

Table of Contents, How To Innovate and Win Business Resources Page Previous Section, How To Innovate and Win Business Next Section, How To Innovate and Win Business