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Westside Toastmasters is located in Los Angeles and Santa Monica, California

Summary

Few salespeople admit that they are anything but outstanding negotiators—even if their approach is to discount until a buyer says yes. But if a sales cycle has been executed properly, the close should be a logical conclusion, rather than a fire sale or an arm-wrestling contest. Preparation is critical, and the seller should be prepared in advance to execute the following steps, as needed:

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