Westside Toastmasters is located in Los Angeles and Santa Monica, California

Index

E

E-commerce software, 35

Early Adopters, 6, 31

Early-market buyers, 29–33

and artificial intelligence, 36

and Customer Focused Selling, 37

mainstream-market buyers vs., 42–43

and 72 percent zone, 43–44

and trade shows, 128

Email:

to Champions, 170–172

demand created with, 132

management oversight of, 227

marketing with, 85

prospecting with, 144, 147–148

Emotion, 57–58

Empowerment, buyer, 7–8

EQPA (seeEvent , question, player, action question)

Errors, common sales, 196–197

Evaluating status, 210

Evaluation:

of leads, 133

of offerings, 116–117

"Event, question, player, action" (EQPA) question, 108, 154, 161

Executive (term), 142

Expertise, 55–56

Experts, 11

Westside Toastmasters on Meetup