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Westside Toastmasters is located in Los Angeles and Santa Monica, California

Index

L

Laggards, 35
Late majority buyers, 35
Leads, 81–82
and advertising, 130–131
and brochures/collateral, 124–127
in Column A, 119–123
components of, 133
letters/faxes/emails for generating, 132
and marketing, 124
marketing’s role in creating, 115–133
and seminars, 129–130
and trade shows, 128–129
Letters:
Champion, 170–176
demand created with, 132
management oversight of, 227
prospecting, 144, 147–149
takeback, 231–232
Life cycle (of an offering), 30–31, 45
Listening, 200

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