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Index

V

Value-added resellers (VARs), 77, 235
control of, 238–239
Customer-Focused principles for, 239–241
fixing broken, 241–244
“Vapor lock,” 196
Vendor evaluation form, 122
Vendor of choice, 198, 229
Verbs, nouns vs., 15, 43, 106, 130, 131

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