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Westside Toastmasters is located in Los Angeles and Santa Monica, California

PART I

Exercise Influence

Chapter 1

What We've Got Here Is A Failure To Influence...

DO ANY OF THESE situations sound familiar to you?

The Value of Influence Skills

If you have experienced anything like any of the situations above, you know that all of your competence and skill will not resolve many of the human issues involved in getting technical, business, or personal results that are important to you and others. In the real world, a good idea doesn't necessarily sell itself. People don't always share the same values, priorities, and vested interests, even though they work for the same company, share a profession, or live in the same community or household. If you want to be successful as a leader, manager, colleague, friend, spouse, parent, or partner, you must be able to achieve results through the effort and support of others. This requires a good set of influence skills. You already know a lot about influence - we all use it and are affected by the way others use it. By reading this book, practicing, and reflecting, you will bring the process of influence to your conscious attention and learn to manage it with greater focus, precision, ease, and effectiveness.

As a business or technical leader, you are charged with the responsibility for getting results through others - frequently those over whom you do not exercise direct control. Although this is a common expectation, you may not have received any training or preparation for the tough issues and challenges that come with this territory.

As a member of a team, family, club, or other small group, you know that they seldom operate on the basis of hierarchical power or seniority (though you might sometimes wish they would, especially if you are a parent, a committee chair, or a team leader). You may not have many role models for influencing effectively in this kind of environment.

Skillful influencing is more than just effective communication. It is possible to communicate often and clearly without achieving your desired results. These skills can be learned, but success as an influencer also requires you to have the ability to read the person and the situation - and the discipline to hold a clear goal in mind while selecting and using the behaviors that are likely to lead you toward that goal. There are many opportunities in daily life to exercise your influence.

A good set of influence skills can lead to:

We will explore some practical ideas and tools for exercising influence in all aspects of your life. Influence involves sophisticated understandings and a complex set of skills. Some situations are fairly straightforward and require little in the way of planning; others are Byzantine in their complexity. We don't always get to choose which influence opportunities we will be confronted with. We hope you will find enough here to stimulate your interest in influence and increase your confidence as an influencer. The best way to learn it, of course, is to do it.

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