The Rules of Persuasion

Table of Contents

Introduction

Chapter 1 - The Power of Persuasion

Chapter 2 - The Rules of Persuasion

Chapter 3 - The Rule of Dissonance--Internal Pressure Is the Secret

Chapter 4 - The Rule of Obligation--How to Get Anyone to Do a Favor for You

Chapter 5 - The Rule of Connectivity--Contagious Cooperation

Chapter 6 - The Rule of Social Validation--The Art of Social Pressure

Chapter 7 - The Rule of Scarcity--Get Anyone to Take Immediate Action

Chapter 8 - The Rule of Verbal Packaging--The Leverage of Language

Chapter 9 - The Rule of Contrast--How to Create Extra Value

Chapter 10 - The Rule of Expectations--The Impact of Suggestion

Chapter 11 - The Rule of Involvement--Create and Awaken Curiosity

Chapter 12 - The Rule of Esteem--How Praise Releases Energy

Chapter 13 - The Rule of Association--Create the Climate

Chapter 14 - The Rule of Balance--Logical Mind vs. Emotional Heart

Chapter 15 - Your Persuasion Checklist--The Secrets of Influence