Resources Page Westside Toastmasters, Santa Monica and Los Angeles
Next Section, The Rules of Persuasion

Westside Toastmasters is located in Los Angeles and Santa Monica, California

The Rules of Persuasion

Table of Contents

Chapter 1  -  The Power of Persuasion
Chapter 2  -  The Rules of Persuasion
Chapter 3  -  The Rule of Dissonance--Internal Pressure Is the Secret
Chapter 4  -  The Rule of Obligation--How to Get Anyone to Do a Favor for You
Chapter 5  -  The Rule of Connectivity--Contagious Cooperation
Chapter 6  -  The Rule of Social Validation--The Art of Social Pressure
Chapter 7  -  The Rule of Scarcity--Get Anyone to Take Immediate Action
Chapter 8  -  The Rule of Verbal Packaging--The Leverage of Language
Chapter 9  -  The Rule of Contrast--How to Create Extra Value
Chapter 10  -  The Rule of Expectations--The Impact of Suggestion
Chapter 11  -  The Rule of Involvement--Create and Awaken Curiosity
Chapter 12  -  The Rule of Esteem--How Praise Releases Energy
Chapter 13  -  The Rule of Association--Create the Climate
Chapter 14  -  The Rule of Balance--Logical Mind vs. Emotional Heart
Chapter 15  -  Your Persuasion Checklist--The Secrets of Influence

Resources Page Westside Toastmasters, Santa Monica and Los Angeles
Next Section, The Rules of Persuasion