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Rule 3: Develop Customer Expertise in Your Selected Market

Overview

Become a resource, someone your customers know they can count on. Being a resource means being helpful and supportive. How can you become a resource for your customers? Here are five ideas to consider:

  • Walk in the customer's shoes.

  • Educate your customer.

  • Sell solutions at the highest level.

  • Be easy to do business with.

  • Help the customer make a decision.


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