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Index

B

Baker, Bob, 27
Bayer Polyurethane, 66–68
Blockbuster Entertainment, 120
Bosses
dealing with difficult, 151–53
taking care in choosing, 185–86
Bossidy, Lawrence, 91–92
Boundaries, creativity and, 95–96
Brainstorming, 96
Business case analysis, 10
example of, 10–11
Business cases
communication and, 67–68
fundamentals of developing, 64–66
Business development, 181–82
Business models, 14–15
Business relationships. See Customer relationships
Buy.com, 13
Buying decisions
of customers, 24–30
prices and, 30–33, 38
Buying experiences, best and worst, 2

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