Passion, sales leaders and,
148–49
Perception, communication and,
136
Personal planning, tips for,
172–73
Personal relationships, vs. customer relationships,
53–54
Prices
level of sales contact and,
44
Proactive planning, principles of,
173
Problem solving, creating value and,
7–10
Proposals, tips for winning,
154–55
Purpose, sales leaders and,
147–48