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The Rules of Selling

This shows how to become a self-starter who seeks challenges, adapts to changing conditions, and generates innovative solutions that add value.

Table of Contents
Preface
Part I - Make the Sale—Four Strategies for producing High-Value Solutions and Building Lasting Customer Relationships
Rule 1- Create High value
Rule 2- Decide on your market
Rule 3- Develop Customer Expertise in Your Selected Market
Rule 4- Build Relationships for Repeat Business
Part II - Take the Lead—Find the Limits and Then Exceed Them by Owning Innovative Customer Solutions
Rule 5- Start with a Leader's Perspective
Rule 6- Lead from Within
Rule 7- Make It a Team Effort
Part III - Win—Tips and Techniques for Getting Results, Accomplishing Priorities, and Creating Continuing Success
Rule 8- Build Lasting Success
Rule 9- Drive Toward exceptional Results
Rule 10- Manage Multiple Customer Priorities
Closing Thoughts—Always Strive to Improve
Index
List of Figures
List of Tables
List of Sidebars

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