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The Rules of Selling

This shows how to become a self-starter who seeks challenges, adapts to changing conditions, and generates innovative solutions that add value.

Table of Contents
Preface
Part I - Make the Sale—Four Strategies for Producing High-Value Solutions and Building Lasting Customer Relationships
Rule 1- Create High value
Rule 2- Decide on your market
Rule 3- Develop Customer Expertise in Your Selected Market
Rule 4- Build Relationships for Repeat Business
Part II - Take the Lead—Find the Limits and Then Exceed Them by Owning Innovative Customer Solutions
Rule 5- Start with a Leader's Perspective
Rule 6- Lead from Within
Rule 7- Make It a Team Effort
Part III - Win—Tips and Techniques for Getting Results, Accomplishing Priorities, and Creating Continuing Success
Rule 8- Build Lasting Success
Rule 9- Drive Toward exceptional Results
Rule 10- Manage Multiple Customer Priorities
Closing Thoughts—Always Strive to Improve
Index
List of Figures
List of Tables
List of Sidebars

Resources Page Westside Toastmasters, in Santa Monica
Next Section, The Rules Of Selling