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Give Their Brains a Right Brain Break

Why does the PEP formula work? Because it appeals to both sides of the brain, the left and the right. Different sides of the brain control different styles of thinking. The chart on page 71 lists what each side of the brain governs.

Although no one is all left-brained or right-brained, most people have a distinct preference for one style of thinking over the other; some people are more "whole-brained" and use both sides equally. Left-brain subjects focus on logical thinking, analysis, and accuracy. Right-brain subjects focus on aesthetics, feeling, and creativity. If you want to inspire, you must connect to the right brain, the emotions.

You never know how many people in your audience are left-brained, and how many are right-brained. Therefore, your presentations must always appeal to both sides of the brain. If you appeal solely to the left-brain (just the facts, ma'am), even the most left-brained members of your audience will get bored and restless, and their attention will begin to drift. Every few minutes, regain their attention and wake them up with a right-brain break by including examples, stories, and creative imagery.

Left Brain Thinking

Right Brain Thinking

Logical

Intuitive

Rational

Instinctive

Analytical

Synthesizing

Objective

Subjective

Sequential

Random


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