The best way to use support is to mix humor, quotations, analogies, and other elements—offer your audience a rich brew of stories. Mix human-interest stories with factual details and vice versa. Your sources? Try newspapers, quotation collections, industry research, memories of childhood, friends' experiences, world history, and so on. Your sources are endless. And never underestimate the power of the past. I often use a quotation from Confucius to open sessions where I'm speaking on effective management. The quotation never fails to bring nods of recognition, and looks of surprise, when people hear that Confucius came up with this wisdom around 500 B.C.! Reminding people that there's nothing new under the sun and giving your presentation a historical context are good ways to make your speech something people can relate to and remember.