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Westside Toastmasters is located in Los Angeles and Santa Monica, California

Audience Analysis—Preliminary: What You Need to Know

  1. Audience's major needs, problems, concerns at this moment:

    ______________________________________________________________

  2. Subject knowledge and vocabulary level: ______________________

  3. Their relationship to me as speaker: __________________________

  4. Level of education:________________________________________

  5. Age: ___________________________________________________

  6. Sex; Ratio of men to women: _______________________________

  7. Ethnic background: _______________________________________

  8. Occupation: _____________________________________________

  9. Audience size: ___________________________________________

  10. Any special interests or purpose of meeting? __________________

  11. Religion: _______________________________________________

  12. Political persuasion: ______________________________________

  13. Special organization projects and current events: ________________

  14. Are there any other speakers before or after me on the program? ____

  15. Will there be drinking or eating before my speech? _______________

  16. Have other speakers addressed this audience on a similar topic? ____

    Audience's reaction? _______________________________________________

  17. What has audience responded to most positively? _________________

  18. What has audience responded to least positively? _________________

  19. What data and support will persuade my audience (for example, statistics, anecdotes, demonstrations, or colorful visuals)?

    ________________________________________________________________

    ________________________________________________________________

    ________________________________________________________________

Below is a questionnaire I have found works very well with clients who hire me to speak. Whether you have someone fill it out, or you research the information yourself, all of these questions should be answered before you face your audience.


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