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Westside Toastmasters is located in Los Angeles and Santa Monica, California

Audience Analysis—Customized

This questionnaire is designed to help us prepare a program specifically suited to the needs of your group. Please take a moment to answer fully all the questions and return the form to our office. Thank you for your help!

  • Special Request: Please send all available printed material on your company, division, employees, and product/service line.

  • (If additional space is needed, use a blank sheet of paper and attach it to this questionnaire.)

  1. What is the theme of your meeting?

    ______________________________________________________

  2. What are the top three challenges or problems faced by the members of your group?

    1. ______________________________________

    2. ______________________________________

    3. ______________________________________

  3. What, approximately, are the characteristics of your average member?

    Age:____________

    Occupation: ___________________

    Sex: ____________

    Annual personal income: _________

    Educational background:_____________

  4. Will there be any special guests? Please explain:

    ______________________________________________________

  5. How many people will be in the audience? __________

  6. Why is your group attending this meeting? _____________

  7. How will they be notified?__________________________

  8. What is their overall opinion regarding the subject, for example, favorable, hostile, etc.?

    ______________________________________________________

    ______________________________________________________

  9. What three facts should I know about your group before addressing them?

    1. _________________________________________

    2. _______________________________________

    3. ________________________________________

  10. What speakers have you used in the recent past and what did they discuss?

    1. _________________________________________

    2. ________________________________________

    3. ________________________________________

  11. What programs/speakers have been most enthusiastically received?

    ______________________________________________________

    ______________________________________________________

  12. Please list the names and positions of three people in the organization who are well known and well liked within the group, who will be present at the speech, and who I can joke with or call on if the need arises.

    Name ___________

    Position _________

    Name ___________

    Position _________

    Name ___________

    Position _________

  13. What are the three most significant events to have occurred in your industry, or within your group, during the past year?

    1. __________________________________________

    2. ________________________________________

    3. ________________________________________

  14. Please share with me any "local color" you can think of relating to the location where my speech will be held.

    ______________________________________________________

    ______________________________________________________

    ______________________________________________________

    ______________________________________________________

  15. Please share with me any "industry color" you can think of relating to your organization or industry.

    ______________________________________________________

    ______________________________________________________

    ______________________________________________________

    ______________________________________________________

  16. Specifically, what are you trying to accomplish at this meeting?

    1. ________________________________________

    2. ________________________________________

    3. _______________________________________

  17. What are your specific objectives for my part of the meeting?

    1. _______________________________________

    2. _______________________________________

    3. ____________________________________

  18. Are there any issues/topics in particular that you think I should discuss during the program?

    1. ________________________________________

    2. _______________________________________

    3. _______________________________________

  19. Are there any issues/topics that you think I should avoid during the program?

    1. _________________________________________

    2. ________________________________________

    3. ________________________________________

  20. Do you have any suggestions to help me make this presentation the best your audience has ever heard?

    1. ________________________________________

    2. _______________________________________

    3. ____________________________________


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