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Chapter 15: Power Language: Turn Everyday Words into Persuasion

Overview

Poetry is ordinary language raised to the Nth power.

—Paul Engle

What's the difference between a pleasant, serviceable speech and a great one? Between a speech that does the job and one that makes your heart beat faster? A speech that you listen to politely, and one that persuades you to change your thinking?

By now you know enough to go out and give a good working speech. But why stop at the basics? It's only a few steps more to a speech that has the power to persuade and influence your listeners. The difference between a good speech and a great speech is language.

But don't panic. By language I don't mean grammar or vocabulary but the way you use simple, everyday language. This chapter will show you some of the best ways to make your everyday language both eloquent and persuasive.


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