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Index

O

objectives, knowing before media appearance, 211–212
open-ended questions, handling, 142
opening strategies, 108–109
opening, creating your, 40
openings that capture your audience, 105–115
openings to avoid, 114
openings, as trouble spot, 20
opinion, personal, handling, 141
order, asking for the, 127–128
organization, clear, 57–64
organization,
essential aspects of, 58–62
lack of, 19
outline,
constructing an, 39
creating an, 58–59
sample, 59
overhead projectors, 156–158

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