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Key Learnings for Delivering a Talk to Persuade

Do:

  • Find a human-interest story that moves you greatly. Then tell it so true to life that your audience is moved the same way you are.

  • Appeal to the nobler motives of the audience.

  • Dramatize! Share your passion, your feelings, your commitment, your emotions. Let it all hang out. Hold nothing back.

  • Be clear in what you want your listeners to do.

Don’t:

  • Rely on an intellectual argument alone. The issue here is passion, not rules.

  • Worry about being vulnerable. Your vulnerability is central to the power of the talk.

  • Hold back. This talk will be successful if you give everything you’ve got to make it so.

  • Remain seated. Sitting drains you of power. Stand straight and tall and speak from the heart!


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