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Index

J-K

J. Walter Thompson (JWT), 101–113, 164, 165, 179–188
Jokes and speeches, 136–137
Judgment of experts as PAJES evidence, 22–23, 86–87
JWT (J. Walter Thompson), 101–113, 164, 165, 179–188
Kennedy, John F., 195–196
Kettering, Charles, 80
Key dos and don’ts
audience composition, 29, 33–34
audience issues, 69
award presentation, 188–189
bad news delivery, 133–134
brief the boss, 123
disagreement formats, 158–159
emcee format, 188–189
high visibility speaking, 100
inspirational speaking, 206
meeting leadership, 147–148
orchestration of business lunch, 77–78
overcoming fear, 9
persuasive speaking, 173
selling your ideas, 89
speaking at business lunch, 48–49
structuring your talk, 24–25
Key issue during Q&A, 59
Key preparation questions, 29–33
grabbing audience interest, 29–30
length of presentation, 29, 30–31, 41–42
location of presentation, 29, 33
purpose of presentation, 29–30
visual support for presentation, 29, 31–33
Kinnear, James, 79

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