Table of Contents, Transformative Sales Previous Section, Transformative Sales Next Section, Transformative Sales

Index

E

80/20 Rule, 164, 170
Emotional reasons, customers oversimplying transformative transactions, 15
Expectations, 60, 130–137

The topics covered herein concern solution sales, consultative sales, and consultative selling.

Table of Contents, Transformative Sales Previous Section, Transformative Sales Next Section, Transformative Sales