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You have lots of company. Nearly one of two Americans claims to be shy. What's more, the incidence is rising, and technology may be turning ours into a culture of shyness.

The year is 1975. Men in polyester shirts unbuttoned to mid-chest and women in platform heels and slinky dresses are grooving to Donna Summer as a glittering ball revolves above the dance floor like everyone's personal North Star. This is the dawn of the disco era and the image is indelibly engraved: Life is a party. The guest list includes smiling men and women self-confident enough to get out on the dance floor and "boogie on down.

In sharp contrast to the flamboyant lifestyle getting under way at dance clubs across the country, another, quieter, picture of Americans was emerging from psychological research. Its focus: those on the sidelines of the dance floor. In 1975 Psychology Today published a groundbreaking article by Stanford University psychologist Philip Zimbardo, Ph.D., entitled "The Social Disease Called Shyness." The article revealed what Zimbardo had found in a survey conducted at several American colleges: An astonishing 40 percent of the 800 questioned currently considered themselves to be shy.

In addition to documenting the pervasiveness of shyness, the article presented a surprising portrait of those with the condition. Their mild-mannered exterior conceals roiling turmoil inside. The shy disclosed that they are excessively self-conscious, constantly sizing themselves up negatively, and overwhelmingly preoccupied with what others think of them. While everyone else is meeting and greeting, they are developing plans to manage their public impression (If I stand at the far end of the room and pretend to be examining the painting on the wall, I'll look like I'm interested in art but won't have to talk to anybody). They are consumed by the misery of the social setting (I'm having a horrible time at this party because I don't know what to say and everyone seems to be staring at me). All the while their hearts are pounding, their pulses are speeding, and butterflies are swarming in their stomach -- physiological symptoms of genuine distress.

The article catalogued the painful consequences of shyness. There are social problems, such as difficulty meeting people and making new friends, which may leave the shy woefully isolated and subject to loneliness and depression. There are cognitive problems; unable to think clearly in the presence of others, the shy tend to freeze up in conversation, confusing others who are trying to respond to them. They can appear snobbish or disinterested in others, when they are in fact just plain nervous. Excessively egocentric, they are relentlessly preoccupied with every aspect of their own appearance and behavior. They live trapped between two fears: being invisible and insignificant to others, and being visible but worthless.

The article launched a whole new field of study. Since then a variety of researchers and clinicians have been scrutinizing shyness. Here we spotlight recent advances in understanding this social disease:

• Research in my laboratory and elsewhere suggests that, courtesy of changing cultural conditions, the incidence of shyness in the U.S. may now be as high as 50 percent -- and rising.
• Most shyness is hidden. Only a small percentage of the shy appear to be obviously ill at ease. But all suffer internally.
• Some people are born with a temperamental tilt to shyness. But even that inheritance doesn't doom one to a life of averting others' eyes. A lot depends on parenting.
• Most shyness is acquired through life experiences.
• There is a neurobiology of shyness. At least three brain centers that mediate fear and anxiety orchestrate the whole-body response we recognize as shyness. Think of it as an over-generalized fear response.
• The incidence of shyness varies among countries. Israelis seem to be the least shy inhabitants of the world. A major contributing factor: cultural styles of assigning praise and blame to kids.
• Shyness has huge costs to individuals at all ages, especially in Western cultures.
• Shyness does have survival value.
• Despite the biological hold of shyness, there are now specific and well-documented ways to overcome its crippling effects.

Shy on the Sly

How is it possible that 40 to 50 percent of Americans -- some of your friends, no doubt -- are shy? Because while some people are obviously, publicly shy, a much larger percentage are privately shy. Their shyness, and its pain, is invisible to everyone but themselves.

Only 15 to 20 percent of shy people actually fit the stereotype of the ill-at-ease person. They use every excuse in the book to avoid social events. If they are unlucky enough to find themselves in casual conversation, they can't quite manage to make eye contact, to reply to questions without stumbling over their words, or to keep up their end of the conversation; they seldom smile. They are easy to pick out of a crowd because their shyness is expressed behaviorally.

The other 80 to 85 percent are privately shy, according to University of Pittsburgh psychologist Paul Pilkonis, Ph.D. Though their shyness leaves no behavioral traces -- it's felt subjectively -- it wreaks personal havoc. They feel their shyness in a pounding heart and pouring sweat. While they may seem at ease and confident in conversation, they are actually engaging in a self-deprecating inner dialogue, chiding themselves for being inept and questioning whether the person they are talking to really likes them. "Even though these people do fairly well socially, they have a lot of negative self-thought going on in their heads," explains Pilkonis. Their shyness has emotional components as well. When the conversation is over, they feel upset or defeated.

"There are a lot of people who have private aspects of shyness who are willing to say they are shy but don't quite gibe with the people we can see trembling or blushing:' notes Pilkonis.

Shyness can lurk in unlikely hosts -- even those of the talk show variety. Take David Letterman, former king of late-night TV. Although his performance in front of a live studio audience and countless viewers seems relaxed and spontaneous, Letterman is known to be relentless in the planning and orchestration of each nightly performance down to the last detail. Like Johnny Carson, he spent little time socializing outside a very small circle of friends and rarely attends social functions.

Letterman was the perfect example of what Zimbardo calls the shy extrovert: the cool, calm, and collected type whose insides are in fact churning. A subset of the privately shy, shy extroverts may be politicians, entertainers, and teachers. They have learned to act outgoing -- as long as they are in a controlled environment. A politician who can speak from a prepared script at a mass political rally really may get tongue-tied during a question-and-answer period. A professor may be comfortable as long as she is talking about her area of expertise; put in a social gathering where she may have to make small talk, she clams up.

Zimbardo's short list of notable shy extroverts: comedienne Carol Burnett, singer Johnny Mathis, television reporter Barbara Walters, and international opera star Joan Sutherland. These stars are not introverts, a term often confused with shyness. Introverts have the conversational skills and self esteem necessary for interacting successfully with others but prefer to be alone. Shy people want very much to be with others but lack the social skills and self-esteem.

What unites the shy of any type is acute self-consciousness. The shy are even self-conscious about their self-consciousness. Theirs is a twisted egocentricity. They spend so much time focusing on themselves and their weaknesses, they have little time or inclination to look outward.

Wired for Shyness?

According to developmental psychologist Jerome Kagan, Ph.D., and colleagues at Harvard University, up to a third of shy adults were born with a temperament that inclined them to it. The team has been able to identify shyness in young infants before environmental conditions make an impact.

In his longitudinal studies, 400 four month-old infants were brought into the lab and subjected to such stimuli as moving mobiles, a whiff of a Q-Tip dipped in alcohol, and a tape recording of the human voice. Then they were brought back at a later age for further study. From countless hours of observation, rerun on videotapes, Kagan, along with Harvard psychologists Nancy Snidman, Ph.D, and Doreen Arcus, Ph.D., have nailed down the behavioral manifestations of shyness in infants.

About 20 percent of infants display a pattern of extreme nervous-system reactivity to such common stimuli. These infants grow distressed when faced with unfamiliar people, objects, and events. They momentarily extend their arms and legs spastically, they vigorously wave their arms and kick their legs, and, on occasion, arch their backs. They also show signs of distress in the form of excessive fretting and crying, usually at a high pitch and sustained tension that communicates urgency. Later on, they cling to their parents in a new play situation.

In contrast, 40 percent of all infants exposed to the same stimuli occasionally move an arm or leg but do not show the motor outbursts or fretting and crying typical of their highly reactive brethren. When the low-reactive infants do muster up a crying spell, it is nothing out of the ordinary.

Lab studies indicate that highly reactive infants have an easily excitable sympathetic nervous system. This neural network regulates not only many vital organs, including the heart, but the brain response of fear. With their high-strung, hair-trigger temperament, even the suggestion of danger -- a stranger, a new environment -- launches the psychological and physiologic arousal of fear and anxiety.

One of the first components of this reaction is an increased heart rate. Remarkably, studies show that high-reactive infants have a higher-than-normal heart rate -- and it can be detected even before birth, while the infant is still in utero. At 14 months, such infants have over-large heart rate acceleration in response to a neutral stimulus such as a sour taste.

Four years later, the same kids show another sign of sympathetic arousal -- a cooler temperature reading in their right ring finger than in their left ring finger while watching emotionally evocative film clips. Too, as children they show more brain wave activity in the right frontal lobe; by contrast, normally reactive children display more brain wave activity in the left frontal area. From other studies it is known that the right side of the brain is more involved in the expression of anxiety and distress.

The infant patterns point to an inborn variation in the response threshold of the amygdala, an almond-shaped brain structure linked to the expression of fear and anxiety. This neural hyper-sensitivity eventually inclines such children to avoid situations that give rise to anxiety and fear -- meeting new people or being thrown into new environments. In such circumstances they are behaviorally inhibited.

Though it might sound strange, there may even be a season for shyness -- specifically early fall. Kagan and Harvard sociologist Stephen Gortmaker, Ph.D., have found that women who conceive in August or September are particularly likely to bear shy children. During these months, light is waning and the body is producing increasing amounts of melatonin, a hormone known to be neurally active; for example, it helps set our biological clocks. As it passes through the placenta to the developing fetal brain, Kagan surmises, the melatonin may act on cells to create the hyper-aroused, easily agitated temperament of the shy.

Further evidence of a biological contribution to shyness is a pattern of inheritance suggesting direct genetic transmission from one generation to the next. Parents and grandparents of inhibited infants are more likely to report being shy as children than the relatives of uninhibited children, Snidman found in one study. Kagan and company are looking for stronger proof -- such as, say, an elevated incidence of panic disorder (acute episodes of severe anxiety) and depression in the parents of inhibited children. So far he has found that among preschool children whose parents were diagnosed with panic attack or depression, one-third showed inhibited behavior. By contrast, among children whose parents experience neither panic disorder nor depression, only about five percent displayed the inhibited reactive profile.

Are inhibited infants preordained to become shy adults? Not necessarily, Doreen Arcus finds. A lot has to do with how such children are handled by their parents. Those who are overprotected, she found from inhome interviews she conducted, never get a chance to find some comfortable level of ac-commodation to the world; they grow up anxious and shy. Those whose parents do not shield them from stressful situations overcome their inhibition.

Snidman, along with Harvard psychiatrist Carl Schwartz, M.D., examined the staying power of shyness into adolescence. They observed 13- and 14-year-olds who were identified as inhibited at two or three years of age. During the laboratory interview, the adolescents with a history of inhibition tended to smile less, made fewer spontaneous comments, and reported being more shy than those who were identified as uninhibited infants.

Taken over a lifetime, gender doesn't figure much into shyness. Girls are more apt to be shy from infancy through adolescence, perhaps because parents are more protective of them than boys, who are encouraged to be more explorative. Yet in adolescence, boys report that shyness is more painful than do girls. This discomfort is likely related to sex-role expectations that boys must be bold and outgoing, especially with girls, to gear up for their role as head of family and breadwinner. But once into adulthood, gender differences in shyness disappear.

Bringing Biology Home

If only 1 to 20 percent of infants are born shy and nearly 50 percent of us are shy in adulthood, where do all the shy adults come from? The only logical answer is that shyness is acquired along the way.

One powerful source is the nature of the emotional bond parents forge with their children in the earliest years of life. According to Paul Pilkonis, children whose parenting was such that it gave rise to an insecure attachment are more likely to end up shy. Children form attachments to their caregivers from the routine experiences of care, feeding, and caressing. When caretaking is inconsistent and unreliable, parents fail to satisfy the child's need for security, affection, and comfort, resulting in insecure bonds. As the first relationship, attachment becomes the blueprint for all later relationships. Although there are no longitudinal studies spotlighting the development of shyness from toddlerhood to adulthood, there is research showing that insecure early attachment can predict shyness later on.

"The most damnable part of it is that this insecure attachment seems to become self-fulfilling," observes Pilkonis. Because of a difficult relationship to their parents, children internalize a sense of themselves as having problems with all relationships. They generalize the experience -- and come to expect that teachers, coaches, and peers won't like them very much.

These are the narcissistically vulnerable -- the wound to the self is early and deep, and easily evoked. They are quick to become disappointed in relationships, quick to feel rejection, shame, ridicule. They are relentlessly self-defeating, interpreting even success as failure. "They have negative perceptions of themselves and of themselves in relation to others that they hold onto at all costs," says Pilkonis. The narcissistically vulnerable are among the privately shy -- they are seemingly at ease socially but torture themselves beneath the surface. Theirs is a shyness that is difficult to ameliorate, even with psychotherapy.

Shyness can also be acquired later on, instigated at times of developmental transition when children face new challenges in their relationships with their peers. For instance, entering the academic and social whirl of elementary school may leave them feeling awkward or inept with their peers. Teachers label them as shy and it sticks; they begin to see themselves that way -- and act it.

Adolescence is another hurdle that can kick off shyness. Not only are adolescents' bodies changing but their social and emotional playing fields are redefining them. Their challenge is to integrate sexuality and intimacy into a world of relationships that used to be defined only by friendship and relatives. A complicated task!

Nor are adults immune. Shyness may result from tail-spinning life upheavals. Divorce at mid-life might be one. "A whole new set of problems kick in with a failure of a relationship, especially if you are interested in establishing new relationships," says Pilkonis. For highly successful, career-defined people, being fired from a long-held job can be similarly debilitating, especially in the interviewing process.

Count in the Culture

Biology and relationship history are not the sole creators of shyness. Culture counts, too. Shyness exists universally, although it is not experienced or defined the same way from culture to culture. Even Zimbardo's earliest surveys hinted at cultural differences in shyness: Japanese and Taiwanese students consistently expressed the highest level of shyness, Jewish students the lowest. With these clues, Zimbardo took himself to Japan, Israel, and Taiwan to study college students. The cross-cultural studies turned up even greater cultural differences than the American survey. In Israel, only 30 percent of college-age students report being shy -- versus 60 percent in Japan and Taiwan.

From conversations with foreign colleagues and parents, Zimbardo acquired unprecedented insights into how culture shapes behavior in general, and more specifically the cultural roots of shyness. The key is in the way parents attribute blame or praise in the performance of their children. When a child tries and fails at a task, who gets the blame? And when a child tries and succeeds, who gets the credit?

In Japan, if a child tries and succeeds, the parents get the credit. So do the grandparents, teachers, coaches, even Buddha. If there's any left over, only then is it given to the child. But if the child tries and fails, the child is fully culpable and cannot blame anyone else. An "I can't win" belief takes hold, so that children of the culture never take a chance or do anything that will make them stand out. As the Japanese proverb states, "the nail that stands out is pounded down." The upshot is a low-key interpersonal style. Kids are likely to be modest and quiet; they do little to call attention to themselves. In fact, in studies of American college students' individuation tendencies -- the endorsement of behaviors that will make a person stand out, unique, or noticed -- Asian students tend to score the lowest. They are much less likely to speak or act up in a social gathering for fear of calling attention to themselves.

In Israel, thy attributional style is just the opposite. A child who tries gets rewarded, regardless of the outcome. Consider the Yiddish expression kvell, which means to engage in an outsize display of pride. If a child tries to make a kite, people kvell by pointing out what a great kite it is. And if it doesn't fly, parents blame it on the wind. If a child tries and fails in a competitive setting, parents and others might reproach the coach for not giving the child enough training. In such a supportive environment, a child senses that failure does not have a high price -- and so is willing to take a risk. With such a belief system, a person is highly likely to develop chutzpah, a type of audacity whereby one always take a chance or risk -- with or without the talent. Children of such a value system are more apt to speak up or ask someone to dance at a party without overwhelming self-consciousness.

Shyness, then, is a relative, culture-bound label. It's a safe bet that a shy Israeli would not be considered shy in Japan. Nancy Snidman brings the point home. In studying four-month-olds in Ireland and the U.S., she found no differences in degree of nervous system reactivity. But at age five, the Irish kids did not talk as much nor were they as loud as the American kids. The difference lies in the cultural expectations expressed in child-rearing. Using American norms of social behavior as the standard of comparison, the normal Irish child would be labeled shy. But, in their own culture, with their own norms of behavior, they are not. By the same token, American kids may be perceived as boorish by the Irish.

The Scarlet S

Shyness is un-American. We are, after all, the land of the free and the home of the brave. From the first settlers and explorers who came to the New World 500 years ago to our leadership in space exploration, America has always been associated with courageous and adventurous people ready to boldly go where others fear to tread. Our culture still values rugged individualism and the conquering of new environments, whether in outer space or in overseas markets. Personal attributes held high in our so-cial esteem are leadership, assertiveness, dominance, independence, and risk-taking. Hence a stigma surrounding shyness.

The people given the most attention in our society are expressive, active, and sociable. We single out as heroes actors, athletes, politicians, television personalities, and rock stars -- people expert at calling attention to themselves: Kim Kardashian, Howard Stern, or Donald Trump. People who are most likely to be successful are those who are able to obtain attention and feel comfortable with it.

What shy people don't want, above all else, is to be the focus of attention. Thus, in elementary school, the shy child may not even ask the teacher for help. In college, the shy student is reluctant to ask a question in class. In adulthood, the shy employee is too embarrassed to make a formal presentation to those who grant promotions. In every cases, shyness undermines the ability to access the attention of others who would increase the likelihood of success. In a culture where everybody loves a winner, shyness is like entering a foot race with lead insoles.

Consider the findings of Stanford Business School professor Thomas Harrell. To figure out the best predictors of success in business, he gathered the records of Stanford B-School graduates, including their transcripts and letters of recommendation. Ten years out of school, the graduates were ranked from most to least successful based on the quality of their jobs. The only consistent and significant variable that could predict success (among students who were admittedly bright to start with) was verbal fluency -- exactly what the typically tongue-tied shy person can't muster. The verbally fluent are able to sell themselves, their services, and their companies -- all critical skills for running a corporation; think of Lee Iacocca. Shy people are probably those behind the scenes designing the cars, programs, and computers -- impressive feats, but they don't pay as much as CEO.

The costs of shyness cut deeper than material success, and they take on different forms over a lifetime.

• A shy childhood may be a series of lost opportunities. Think of the child who wants so much to wear a soccer uniform and play just like all the other kids but can't muster the wherewithal to become part of a group. And if the parents do not find a way to help a child overcome feelings of nervousness and apprehension around others, the child may slip into more solitary activities, even though he really wants to be social. The self-selection into solitary activities further reduces the likelihood of the child developing social skills and self-confidence.

• Shy kids also have to endure teasing and peer rejection. Because of their general disposition for high reactivity, shy children make prime targets for bullies. Who better to tease and taunt than someone who gets scared easily and cries?

• Whether inherited or acquired, shyness predisposes to loneliness. It is the natural consequence of decades spent shunning others due to the angst of socializing. Reams of research show that loneliness and isolation can lead to mental and physical decline, even a hastened death.

• Without a circle of close friends or relatives, people are more vulnerable to risk. Lacking the opportunity to share feelings and fears with others, isolated people allow them to fester or escalate. What's more, they are prone to paranoia; there's no one around to correct their faulty thinking, no checks and balances on their beliefs. We all need someone to tell us when our thinking is ridiculous, that there is no Mafia in suburban Ohio, that no one is out to get you, that you've just hit a spate of bad luck.

• Shyness brings with it a potential for abusing alcohol and drugs as social lubricants. In Zimbardo's studies, shy adolescents report feeling greater peer pressure to drink or use drugs than do less shy adolescents. They also confide that they use drugs and alcohol to feel less self-conscious and to achieve a greater sense of acceptance.

• Call it the Hugh Grant Effect. Shyness is linked to sexual, uh, difficulties. Shy people have a hard time expressing themselves to begin with; communicating sexual needs and desires is especially difficult. Shy men may turn to prostitutes just to avoid the awkwardness of intimate negotiations. When Zimbardo asked them to describe their typical client, 20 San Francisco prostitutes said that the men who frequented them were shy and couldn't communicate their sexual desires to wives or girlfriends. And the shy guys made distinctive customers. They circled a block over and over again in their car before getting the nerve to stop and talk to the prostitute. To shy men, the allure of a prostitute is simple -- she asks what you want, slaps on a price, and performs. No humiliation, no awkwardness.

Performance anxiety may also make the prospect of sex overwhelming. And because shy people avoid seeking help, any problems created by embarrassment or self-doubt will likely go untreated.

• Another cost -- time. Shy people waste time deliberating and hesitating in social situations that others can pull off in an instant. Part of their problem is that they don't live in the present, observes Zimbardo, who is currently focusing on the psychology of time perspective. "Shy people live too much in their heads:' obsessed with the past, the future, or both. A shy person in conversation is not apt to think about what is being said at the moment, but about how past conversations have initially gone well and then deteriorated -- just as the current one threatens to. Says Zimbardo: "These are people who cannot enjoy that moment because everything is packaged in worries from the past -- a Smithsonian archive of all the bad -- that restructure the present:'

Or shy people may focus all their thoughts and feelings on future consequences: If I say this, will he laugh at me? If I ask him something simple like where he is from, he'll be bored and think I'm a lousy conversationalist, so why bother anyway? The internal decision trees are vast and twisted. "Concern for consequences always makes you feel somewhat anxious. And that anxiety will impair the shy person's performance," says Zimbardo.

Factoring in past and future is wise, but obsession with either is undermining. Shy people need to focus on the now -- the person you are talking to or dancing with -- to appreciate any experience. "Dancing is a good example of being completely of the moment," comments Zimbardo. "It is not something you plan, or that you remember, you are just doing it." And enjoying it.

If the costs of shyness are paid by shy people, the benefits of shyness are reaped by others -- parents, teachers, friends, and society as a whole.

Yet shy people are often gifted listeners. If they can get over their self-induced pressures for witty repartee, shy people can be great at conversation because they may actually be paying attention. (The hard part comes when a response is expected.) According to Harvard's Doreen Arcus, shy kids are apt to be especially empathic. Parents of the children she studies tell her that "even in infancy, the shy child seemed to be sensitive, empathic, and a good listener. They seem to make really good friends and their friends are very loyal to them and value them quite a bit." Even among children, friendships need someone who will talk and someone who will listen.

For any society to function well, a variety of roles need to be played. There is a place for the quiet, more reflective shy individual who does not jump in where angels fear to tread or attempt to steal the limelight from others. Yet as a culture we have devalued these in favor of boldness and expressiveness as a means of measuring worth.

The Future of Shyness

To put it bluntly, the future of shyness is bleak. Studies have documented that since 1975 its prevalence has risen from 40 percent to at least 50 percent today. There are many reasons to expect the numbers to climb in the decades ahead.

Most significantly, technology is continually redefining how we communicate. We are engaging in a diminishing number of face-to-face interactions on a daily basis. When was the last time you talked to a bank teller? How often do you call friends or colleagues? More often you will send them a mobile phone text ... an efficient timesaver, and more socially detached. Texts, voice messages, and E-mail give us the illusion of being "in touch". This is not a Luddite view of technology, but a sane look at its deepest costs.

The electronic age was supposed to give us more time, but ironically it has stolen it from us. Technology has made us time-efficient -- and redefined our sense of time and its value. It is not to be wasted, but to be used quickly and with a purpose.

Office encounters have become barren of social interaction. They are information-driven, problem-oriented, solution-based. No pleasantries. No backs slapped. We cut to the chase: I need this from you. Says Zimbardo, "You have to have an agenda." Some people don't even bother to show at the office at all; they telecommute.

The dwindling opportunities for face-to-face interaction put shy people at an increasing disadvantage. They no longer get to practice social skills within the comfort of daily routine. Dropping by a colleague's office to chat becomes increasingly awkward as you do it less and less. Social life has shrunk so much it can now be entirely encapsulated in a single, near-pejorative phrase: "face time," denoting the time employees may engage in eyeball-to-eyeball conversation. It's commonly relegated to morning meetings and after 4:00 P.M.

Electronic hand-held video games played solo now crowd out the time-honored social games of childhood. Even electronically simulated social interactions can't substitute -- they do not permit people to learn the necessary give and take that is at the heart of all interpersonal relationships.

Technology is not the only culprit. The rise of organized sports for kids and the fall of informal sidewalk games robs kids of the chance to learn to work out their own relationship problems. Instead, the coach and the referee do it.

If technology is ushering in a culture of shyness, it is also the perfect medium for the shy. The Internet is a conduit for the shy to interact with others; electronic communication removes many of the barriers that inhibit the shy. You prepare what you want to say. Nobody knows what you look like. The danger, however, is that technology will become a hiding place for those who dread social interaction.

The first generation to go from the cradle onward with exposure to laptop computers, the Internet, and mobile phones approaches adulthood. We must find a group of infants -- shy and non-shy -- and follow them through their life, rather than observe different people, from different generations, in different periods of their lives. Only then will we see the course of shyness over a lifetime.

How To Overcome Shyness

1. Overcoming the Anxiety: To tame your racing heart and churning stomach, learn how to relax. Use simple breathing exercises that involve inhaling and exhaling deeply and slowly.

You can ride out the acute discomfort by staying around for a while. If you give into your distress and flee a party after only five minutes, you guarantee yourself a bad time. Stick around.

2. Getting Your Feet Wet: Nothing breeds success like success. Set up a nonthreatening social interaction that has a high probability of success and build from there. Call a radio show with a prepared comment or question. Call some sort of information line.

3. Face to Face: Then tackle the art of very, very small talk face-to-face. Start a casual, quick exchange with the person next to you, or the cashier, in the supermarket checkout line. Most people in such situations would be very responsive to passing the time in light conversation. Since half the battle is having something to say, prepare. Scan the newspaper for conversation topics, and practice what you are going to say a few times.

4. Smile and Make Eye Contact: When you smile you project a benign social force around you; people will be more likely to notice you and smile back. If you frown or look at your feet, you don't exist for people, or worse, you project a negative presence. Once you have smiled and made eye contact, you have opened up a window for the casual "This elevator is so slow"-type comment. Always maintain eye contact in conversation; it signals that you are listening and interested.

5. Compliment: The shortest route to social success is via a compliment. It's a way to make other people feel good about themselves and about talking to you. Compliment someone every day.

6. Know How to Receive Compliments: Thank the person right away. Then return the compliment: "That's great coming from you, I've always admired the way you dress." Use this as a jumping-off point for a real conversation. Elaborate, ask him where he gets his ties or shops for suits.

7. Stop Assuming the Worst: In expecting the worst of every situation, shy people undermine themselves -- they get nervous, start to stutter, and forget what they wanted to say. Chances are that once you actually throw yourself into that dreaded interaction it will be much easier than you thought. Only then will you realize how ridiculous your doomsday predictions are. Ask your workmate if he likes his job. Just do it.

8. Stop Whipping Yourself: Thoughts about how stupid you sound or how nobody really likes you run through your head in every conversation. No one would judge your performance as harshly as you do, Search for evidence to refute your beliefs about yourself. Don't get upset that you didn't ask someone to dance; focus on the fact that you talked to a woman you wanted to meet.

Don't over-generalize your social mishaps. Say you start to stutter in conversation with someone at a party. Don't punish yourself by assuming that every other interaction that night or in your life will go the same way.

9. Lose the Perfectionism: Your jokes have to be hilarious, your remarks insightful and ironic. Truth is, you set standards so impossible they spawn performance anxiety and doom you to failure. Set more realistic standards.

10. Learn to Take Rejection: Rejection is one of the risks everyone takes in social interaction. Try not to take it personally; it may have nothing to do with you.

11. Find Your Comfort Zone: Not all social situations are for everybody. Go where your interests are. You might be happier at an art gallery, book club, or on a volleyball team than at a bar.

12. Comfort is Not Enough: The goal in overcoming shyness is to break through your self-centeredness. In an interaction, focus on the other person. Make other people's comfort and happiness your main priority. If people think to themselves, "I really enjoyed being with her," when they leave you, then you have transformed your shyness into social competence. Congratulations.

The Shy Brain

We all take time to get used to (or habituate to) a new stimulus (a job interview, a party) before we begin to explore the unfamiliar. After all, a novel stimulus may serve as a signal for something dangerous or important. But shy individuals sense danger where it does not exist. Their nervous system does not accommodate easily to the new. Animal studies by Michael Davis, Ph.D., of Yale University, indicate that the nerve pathways of shyness involve parts of the brain involved in the learning and expression of fear and anxiety.

Both fear and anxiety trigger similar physiologic reactions: muscle tension, increased heart rate, and blood pressure, all very handy in the event an animal has to fight or flee sudden danger. But there are important differences. Fear is an emotional reaction to a specific stimulus; it's quick to appear, and just as quick to dissipate when the stimulus passes. Anxiety is a more generalized response that takes much longer to dissipate.

Studies of cue conditioning implicate the amygdala as a central switchboard in both the association of a specific stimulus with the emotion of fear and the expression of that fear. Sitting atop the brain stem, the amygdala is crucial for relaying nerve signals related to emotions and stress. When faced with certain stimuli -- notably strangers, authority figures, members of the opposite sex -- the shy associate them with fearful reactions.

In contrast to such "explicit" conditioning is a process of "contextual" conditioning. It appears more slowly, lasts much longer. It is often set off by the context in which fear takes place. Exposure to that environment then produces anxiety-like feelings of general apprehension. Through contextual conditioning, shy people come to associate general environments -- parties, group discussions where they will be expected to interact socially -- with unpleasant feelings, even before the specific feared stimulus is present.

Contextual conditioning is a joint venture between the amygdala and the hippocampus, the sea horse-shaped cell cluster near the amygdala, which is essential to memory and spatial learning. Contextual conditioning can be seen as a kind of learning about unpleasant places.

But a crucial third party participates in contextual conditioning. It's the bed nucleus of the stria terminalis (BNST). The long arms of its cells reach to many other areas of the brain, notably the hypothalamus and the brain stem, both of which spread the word of fear and anxiety to other parts of the body. The BNST is principally involved in the generalized emotional-behavioral arousal characteristic of anxiety. The BNST may be set off by the neurotransmitter corticotrophin-releasing factor (CRF).

Once alerted, the hypothalamus triggers the sympathetic nervous system, culminating in the symptoms of inner turmoil experienced by the shy -- from rapid heartbeat to sweaty paleness. Another pathway of information, from the amygdala to the brain stem, freezes movement of the mouth.

The shy brain is not different in structure from yours and mine; it's just that certain parts are more sensitive. Everyone has a "shyness thermostat." set by genes and other factors. The pinpointing of brain structures and neurochemicals involved in shyness holds out the promise that specific treatment may eventually be developed to curb its most debilitating forms.

By Bernardo_Cardacci

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