Identify the basic differences between keynote speeches and other kinds of speeches.
Learn how to evaluate audience feeling and establish emotional rapport.
Learn and use the professional techniques necessary for a successful keynote presentation.
Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own.
2. Speaking to Entertain
Time:
Objectives:
15-20 minutes
Entertain the audience through the use of humor drawn from personal experience and from other material that your have personalized.
Deliver the speech in a way that makes the humor effective.
Establish personal rapport with your audience for maximum impact.
3. The Sales Training Speech
Time:
Objectives:
15-20 minutes
Tell a sales audience how to sell a product by using a planned presentation.
Inform a sales training audience about the human experience of the buyer-seller relationship.
Use entertaining stories and dynamic examples of sales situations.
Inspire salespeople to want to succeed in selling.
4. The Professonal Seminar
Time:
Objectives:
20-40 minutes
Plan and present a seminar with specific learning objectives.
Relate to the audience by using a seminar presentation style.
Use seminar presentation techniques to promote group participation, learning and personal growth.
5. The Motivational Speech
Time:
Objectives:
15-20 minutes
Understand the concept and nature of motivational speaking.
Apply a four-step motivational method with the purpose of persuading and inspiring.
Deliver a motivational speech to persuade an audience to emotionally commit to an action.
Note: For some speech projects, the presentation time may also include additional segments for such activities as question-and-answer periods, depending on the project.