Westside Toastmasters is located in Los Angeles and Santa Monica, California - Westside Toastmasters on Meetup

Why Leaders Communicate

Leadership messages involve specific challenges; very often, they are tactical in nature. The messages may be designed to do one or more of the following:

• Affirm the organizational vision.

• Drive transformational initiatives, e.g., change.

• Issue a call to action.

• Reinforce organizational capability.

• Create an environment in which motivation can occur.

• Promote a product or service (and affirm its link to the organization's vision, mission, and values).