Idea Name: _____________________ Group #: ________
I'd say this idea is right for:
( ) when I was growing up
( ) my family and my kids
( ) when my kids have kids
My kid would say this idea is:
( ) lame
( ) cool
( ) crazy
This idea is:
( ) creative for creativity's sake
( ) same old, same old
( ) fresh and interesting
This idea seems:
( ) like it would add variety to my routine
( ) boring and mainstream
( ) too far out
Compared to other products I see, this idea is:
( ) way too wacky
( ) same stuff, new name
( ) something different that I actually think I'd like
This makes me think of the manufacturer:
( ) in the same way I always have
( ) as out of its mind
( ) in a fresh, interesting way