Westside Toastmasters is located in Los Angeles and Santa Monica, California
Audience Analysis—Preliminary: What You Need to Know
-
Audience's major needs, problems, concerns at this moment:
______________________________________________________________
-
Subject knowledge and vocabulary level: ______________________
-
Their relationship to me as speaker: __________________________
-
Level of education:________________________________________
-
Age: ___________________________________________________
-
Sex; Ratio of men to women: _______________________________
-
Ethnic background: _______________________________________
-
Occupation: _____________________________________________
-
Audience size: ___________________________________________
-
Any special interests or purpose of meeting? __________________
-
Religion: _______________________________________________
-
Political persuasion: ______________________________________
-
Special organization projects and current events: ________________
-
Are there any other speakers before or after me on the program? ____
-
Will there be drinking or eating before my speech? _______________
-
Have other speakers addressed this audience on a similar topic? ____
Audience's reaction? _______________________________________________
-
What has audience responded to most positively? _________________
-
What has audience responded to least positively? _________________
-
What data and support will persuade my audience (for example, statistics, anecdotes, demonstrations, or colorful visuals)?
________________________________________________________________
________________________________________________________________
________________________________________________________________
Below is a questionnaire I have found works very well with clients who hire me to speak. Whether you have someone fill it out, or you research the information yourself, all of these questions should be answered before you face your audience.