Index

J. Walter Thompson (JWT), 101–113, 164, 165, 179–188

Jokes and speeches, 136–137

Judgment of experts as PAJES evidence, 22–23, 86–87

JWT (J. Walter Thompson), 101–113, 164, 165, 179–188

Kennedy, John F., 195–196

Kettering, Charles, 80

Key dos and don'ts

audience composition, 29, 33–34

audience issues, 69

award presentation, 188–189

bad news delivery, 133–134

brief the boss, 123

disagreement formats, 158–159

emcee format, 188–189

high visibility speaking, 100

inspirational speaking, 206

meeting leadership, 147–148

orchestration of business lunch, 77–78

overcoming fear, 9

persuasive speaking, 173

selling your ideas, 89

speaking at business lunch, 48–49

structuring your talk, 24–25

Key issue during Q&A, 59

Key preparation questions, 29–33

grabbing audience interest, 29–30

length of presentation, 29, 30–31, 41–42

location of presentation, 29, 33

purpose of presentation, 29–30

visual support for presentation, 29, 31–33

Kinnear, James, 79

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