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Purpose of Leadership Communications

There are many types of leadership communications. Each of them emerges from a leadership action that is communicated from the point of view of the leader—i.e., doing what is beneficial for the organization and the people in it. Leadership communications are designed to engage the listener, gain commitment, and ultimately create a bond of trust between leader and follower. They also do something more: They drive results, enabling leader and follower to work together more efficiently because they understand the issues and know what has to be done to accomplish their goals.

Specifically, leadership messages do one or more of the following:


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