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Westside Toastmasters is located in Los Angeles and Santa Monica, California

Index

A

Abercrombie, Chapter 4
Abercrombie & Fitch, Chapter 4
Adaptation, to consumer, Chapter 4
All About Eve (film), Chapter 3
Answers, addiction to, Chapter 2, Chapter 3
Antithetical ideas, Chapter 3
Associations, Chapter 6

B

Being, doing versus, Chapter 3
Benefit ladder, Chapter 4
Board breakers, Chapter 6, Chapter 6
Body-based creativity tools, Chapter 6
Brands:
imagery of, Chapter 4
products versus, Chapter 4
Breakthrough ideas, Chapter 2, Chapter 2
Breathing, Chapter 6
Buechner, Frederick, Chapter 3

C

Cartoons, three-panel, Chapter 3, Chapter 7
Children, questionnaires for, Chapter 7
Clarification, Chapter 3
Coat of arms analysis, Chapter 3
Collage, Chapter 6
Conflict:
acknowledging, Chapter 4
avoiding, Chapter 2
among ideas, Chapter 3
product connection with, Chapter 4
(See also Paradox)
Consumers:
adaptation to, Chapter 4
as experts, Chapter 7
questionnaires for, Chapter 7
as target audience, Chapter 5
Context, exploring, Chapter 3
Convergent thinking, Chapter 1
Conveyer Belt, Chapter 6
Copernican Shift:
making your own, Chapter 6
Copernicus, Nicolas, Chapter 5
Creativity tools:
emotion-based, Chapter 6
kinesthetic/body-based, Chapter 6
language-based, Chapter 6
spirit-based, Chapter 6
Csikszentmihaly, Mihaly, Chapter 7

D

Deadlines, Chapter 2
Divergent thinking, Chapter 1
Doing, being versus, Chapter 3

E

Easler, Teresa, Chapter 2
Edison, Thomas, Chapter 3, Chapter 6
Editing/analyzing mode, Chapter 1
Emotion-based creativity tools, Chapter 6
Empathy boards, Chapter 5
components studied by, Chapter 5
nature of, Chapter 5
Energy:
information in, Chapter 3
in the listener, Chapter 5
releasing potential, Chapter 4, Chapter 4, Chapter 4, Chapter 4
Experts, consumers as, Chapter 7
Exploring context, Chapter 3

F

Fear:
as enemy of innovation, Chapter 2
of own creativity, Chapter 2
seriousness and, Chapter 2
Fixed point of view, Chapter 2, Chapter 2
Flow, Chapter 7
Fluid point of view, Chapter 2, Chapter 2
Focus groups:
brands versus products and, Chapter 4
energy and, Chapter 3
listening and, Chapter 3
'rule' of, Chapter 2
value creation in, Chapter 3
Ford Motor Company, Chapter 2
Friction (see Conflict)

G

Gap Kids, Chapter 4
Get Out, Chapter 6
Goldberg, Natalie, Chapter 6

H

Humanizing situation, Chapter 6

I

Idea-generation mode, Chapter 1
Imagining the ideal, Chapter 3
Information in, Chapter 6
Information out, Chapter 6
Innovation:
new approach to, Chapter 4
traditional approach to, Chapter 4
Internal weather report, Chapter 3

K

Kao, John, Chapter 1
Kids, questionnaires for, Chapter 7
Kinesthetic/body-based creativity tools, Chapter 6
Kraft Easy Mac, Chapter 4

L

Language-based creativity tools, Chapter 6
Left-brain thinking, Chapter 1, Chapter 3, Chapter 6
Leonard, Dorothy, Chapter 1
Listening, Chapter 3
energy in the listener and, Chapter 5
for logic versus energy, Chapter 1, Chapter 2, Chapter 4, Chapter 7
'so what?' response and, Chapter 3
Logic:
addiction to answers and, Chapter 2, Chapter 3
left-brain thinking and, Chapter 1, Chapter 2, Chapter 6

M

Mapping responses, Chapter 7
Meditation, Chapter 6
Mind Maps, Chapter 6
Model T, Chapter 2
Moms, questionnaires for, Chapter 7

N

New-and-improved approach, Chapter 4
Nike, Chapter 4
Noticing, Chapter 5

O

Open-mindedness, Chapter 3

P

Path through the day, Chapter 3
Peapod, Chapter 1
Personality, Chapter 6
Point of view:
Copernican Shift in, Chapter 5, Chapter 5, Chapter 5, Chapter 6, Chapter 7
fixed versus fluid, Chapter 2, Chapter 2
Potential energy, Chapter 4, Chapter 4, Chapter 4, Chapter 4
Products:
benefit ladder and, Chapter 4
brands versus, Chapter 4
connection with emotional conflict, Chapter 4
new-and-improved approach to, Chapter 4
paradox and, Chapter 4, Chapter 4, Chapter 4
Prototypes, Chapter 6

Q

Questionnaires:
for kids, Chapter 7
for moms, Chapter 7

R

Revolutionary thinking, Chapter 2, Chapter 2
Right-brain thinking, Chapter 1, Chapter 6
Rules, making and breaking, Chapter 2, Chapter 2
Rush, experiencing, Chapter 6

S

Seriousness, Chapter 2
Sperry, Roger, Chapter 1
Spirit, Chapter 6
Spirit-based creativity tools, Chapter 6
Surface, going beneath, Chapter 3

T

Target, Chapter 4
Target audience, Chapter 5
Thinking:
revolutionary, Chapter 2, Chapter 2
right-brain, Chapter 1, Chapter 6
Three-panel cartoons, Chapter 3, Chapter 7
Time pressure, Chapter 2

V

Value creation, Chapter 3

W

Walsh, Malachy, Chapter 4
Weather report, internal, Chapter 3
Word by Word, Chapter 6
Work environment:
breakthrough ideas and, Chapter 2
getting out of, Chapter 6
Wright brothers, Chapter 2


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