Chapter Overview

Leadership communications is a continuous job. Messages must be communicated and recommunicated in ways that make them understandable and credible to various audiences and able to be acted upon by those audiences. This process is called sustaining the leadership message. In addition, the leader must connect with his or her people on a personal level in order to build a sense of trust. When a bond of trust has been established, the future becomes possible. People will be inspired to follow, and in the process they will achieve inspired results for themselves, for the leader, and for the organization.

Part III focuses on sustaining the leadership message through a variety of communications methods, including coaching and storytelling. You will learn how to use communications as a core leadership behavior to achieve inspired results through the actions of the people you lead.