Parts I, II, and III demonstrate how to develop, deliver, and sustain the leadership message through words and actions. This section adds some ideas for implementation: as a leader, as a speaker, and as a communications planner. It includes
Summary Notes—the basics of leadership communications
Action Steps—what you can do to develop leadership communications
Leadership Communications Action Planner—an implementation plan for putting leadership communications into the workplace
In the modern world of business it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.
Louis E. Boone Quotable Business, p. 156 [David Ogilvy].