Training:
industry example (decision criteria),
141–142
quick-starting the salesforce,
172–174
Enterprise sales:
example ("mother of all procurements"),
6–11
future chasm in marketplace (
vs. commoditization),
199–209
choosing your model (commodity
vs. enterprise sale),
203–206
proven approach to,
39–73
identifying best practices,
41–43
primary elements (three),
43–44
Enterprise sales leadership,
161–183
aligning phases to your unique situation,
166,
192–193
focal point assessment (using problem/solution matrix),
166–168
behavioral assessment,
171
personal interests/values assessment,
172
from novice to expert (Dreyfus model of Skill Acquisition),
181–183
questions for business development team to answer, about each of the four phases,
168–169
training/quick-starting salesforce,
172–174
sales training self-assessment,
173