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Westside Toastmasters is located in Los Angeles and Santa Monica, California

Create Momentum

Steven Spielberg once remarked, "The faster I work, the better I work." He said that when he is making a movie, the quicker he can get it done, the easier it is for him to see how it is coming together. When he can start to see several scenes at one time and they are fresh in his mind, he has a better idea of where he needs to go. When I said this to a group of salespeople as part of a presentation on value, a number of them shook their heads in agreement.

When it comes to cold calling, it also pays to work quicker and to create momentum. It's not likely you're going to get much in the way of results from making an isolated call. But when you make calls consistently, over time you will start to see results. As you see those results, they reinforce the importance of making more calls. Success builds on itself.

The more people you are in front of, the more opportunities you'll have. Keep getting in front of people and you will find those who need and want what you have to offer. Your marketing efforts to make yourself known will pay off. It's a matter of finding the right customers, and the more customers you are in front of, the greater the chance you have of finding the right ones.

Three Steps to Overcoming Procrastination


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